Anatomy of Google search result page – where it comes from!
We can split Google search results page on two parts. Organic results and sponsored links. This main section which is called Organic search results and it is generated by PageRank technology and it’s free for advertisers. It is up to Search Engine Marketers to bring particular site to the top of search results targeting one […]
YouTube, VideoBlogging
I just realized that I didn’t wrote a word about marketing and commercial use of YouTube. YouTube is quite special and unique, and using it for marketing is different. Of course you can just place ad under the video etc, that is not what I want to talk about. I want to bring to your […]
Controversy and sex in advertising
Oldest schools of marketing know that, that is what is getting our attention. Sex and controversy, or even synergy of both in 1 ad is pretty much 100% success stories. Only mixture of fun and mystery can compete with sex and still not reaching only some of target groups. Universality of suggestive advertising is still […]
Creative ads and ads we talking about
Image gallery of over 100 most creative and controversial modern ads (suitable only for adults)
SEO – learn how to do Search Engine Optimization part 3
SEO – learn how to do Search Engine Optimization part 3 Now the trick with those is, to use dynamic META KEYWORD content instead of static. Beside changing settings available by default in WP like permalinks to custom setting into %postname% we can use ready-to-go script doing exactly that. Well know script doing this is […]
SEO – learn how to do Search Engine Optimization part 1
At this point, most businesses with an online presence understand the value of having an optimized website. The emerging industry of search engine optimization is providing the online market with a new way to be found by your target audience and, hopefully, potential customers. But in this time of belt tightening, there are a number […]
SEO – learn how to do Search Engine Optimization part 2
First of all IT starts when you start to design website and registering domain name. Decide which keywords you want and all related subjects and keywords. You keyword generator or thesaurus to design all content ‘around’ dedicated subject. Register Domain name with desired keyword, enter TITLE of the page with relevant keyword or related words […]
The Pareto principle 80/20 rule
Every time you look up, another new way to reach consumers and a new digital mechanism to drive brand messages seems to emerge. But with more than 360 millions (data from 2000, latest research showing major increase even up to 1,7 billion internet users in 2009), how are we supposed to find success using the […]
Google Ad Sense
AdSense is an ad serving application run by Google Inc. Website owners can enroll in this program to enable text, image, and video advertisements on their websites. These advertisements are administered by Google and generate revenue on either a per-click or per-impression basis. Google beta tested a cost-per-action service, but discontinued it in October 2008 […]
Marketing Trends 2010
First let me present word of Dr. Neil Hair » Marketing Trends 2010 and beyond. Ive been presenting my ideas on Marketing Trends for 2010 for some time now to the great and good of Rochester. It’s proved a popular session that I’ve run at a number of local conferences and in the UK. One […]