Zynga, as a company brand, has yet to reach the same levels of fame as its San Franciscan technology contemporaries such as Twitter or Facebook. However, now reportedly worth $5.5bn just three years since launch, and having almost single-handedly revolutionised online gaming, consumers and businesses alike are sitting up and taking notice.
Zynga is one of the first companies to take advantage of Facebook opening up its platform to developers in 2007, Zynga tapped into the highly lucrative market of social gaming and virtual goods three years ago. It scored its first major hit with FarmVille, a simple social game that allows people to farm land with their friends and buy virtual goods, such as tractors, to help improve their output.
Thirty-three million people around the world have now downloaded FarmVille, Zynga’s most popular game to date, and currently there are 60 million active players.
A series of other games followed, such as CafeWorld, Mafia Wars and FrontierVille.
Zynga now has more than 320 million users, where Facebook in general 500 milion, meaning half of people logging into the facebook are playing Zynga games.
However, with no warning, Zynga, and other developers who followed its hot trail, changed Facebook’s business overnight, making it the largest games platform online.
Zynga was founded by Mark Pincus
Source:
http://uk.finance.yahoo.com/news/Zynga-Farmville-creator-says-tele-2488842609.html?x=0
http://www.telegraph.co.uk/technology/news/8163151/Zynga-FarmVille-is-just-the-beginning.html
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