Labeling people with brands – latest Facebook advertising idea
System which can be desribed as “You are what you buy“. They call it “Sponsored Stories“. According to mashable.com Sponsored Stories are new ad format that turns your Facebook friends’ actions into promoted content. “Sponsored Stories is “a way for marketers to sponsor activities that happen throughout the News Feed,” Facebook Product Marketing Lead Jim […]
Social networking sites are “exhausting” our humanity deposits
Social networking sites are “exhausting” our humanity deposits Facebook or Twitter not supposed to be replacement for face-to-face socialising; it supposed to be addition or enhancement. Read more
Profitability will destroy Facebook. Why “corporate capitalism” kills its own creations?
Profitability will destroy Facebook. Why “corporate capitalism” kills its own creations? I cam accross article of Sebastian Stodolak – jurnalist from weekly “Wprost” magazine predicting the end of Facebook. How is that possible you might ask. Well it is well known that social media are not quite good way to generate direct sales, rather brand […]
Zynga: FarmVille and Mafia Wars transferring Facebook into Social Network Gaming platform
Zynga, as a company brand, has yet to reach the same levels of fame as its San Franciscan technology contemporaries such as Twitter or Facebook. However, now reportedly worth $5.5bn just three years since launch, and having almost single-handedly revolutionised online gaming, consumers and businesses alike are sitting up and taking notice. Zynga is one […]
Video chat on Facebook
After all, Facebook’s new messaging system is an attempt to make communication more seamless and synchronized across multiple platforms. It may very well be that video chat will be added to the mix or that Facebook is at least considering a Skype integration. However, similar code was spotted all the way back in May 2009 […]
Tim Berners-Lee: The Web is threatened by Google and Facebook
As we can read on Scientific American Magazine article “Long Live the Web: A Call for Continued Open Standards and Neutrality” by inventor of the World Wide Web (see 2nd row on the top 1989) – Tim Berners-Lee: The Web is threatened! Conclustions of his opinions are that social networking sites are hermetic ecosystems which […]
Marketing Trends 2010
First let me present word of Dr. Neil Hair » Marketing Trends 2010 and beyond. Ive been presenting my ideas on Marketing Trends for 2010 for some time now to the great and good of Rochester. It’s proved a popular session that I’ve run at a number of local conferences and in the UK. One […]
Consumers, Brands and Social Media
Social media plays a role in how consumers are learning more about certain brands according to a joint study by Performics, the marketing branch of Publicis Groupe’s VivaKi Nerve Center, and ROI Research, an analytics and technology firm. Research shows that Twitter drives most consumers to look for a product on a search engine, with […]
Power of Social Engine Script
As half of social websites are based on this script it deserves few words. from my experience it is one of the best engines. Fast and flexible. But for fast and interactive portal would recommend Boonex Dolphin new version 7. Not bad either. Social engine is PHP script working on SQL database. It’s comming with […]