AdWord Expert Guide
This PDF offers info about how to monitor and improve your ad performance through analytics and optimization, and streamline account management with free Google tools. This is ebook contains advanced information so if you’re just getting started with AdWords, first read first the Google AdWords Beginner Guide.
Expert Pathway – table of contents:
1. Tracking Ad Performance
1.1 Quality and Performance Basics
1.2 Ad Visibility and Troubleshooting
1.3 AdWords Reports
1.4 Basic ROI and Conversion Tracking
1.5 Advanced Conversion Tracking
2. Optimizing Ad Performance
2.1 Optimizing Overview
2.2 Optimizing Your Website
2.3 Optimizing Your Account
2.4 Specific Optimization Strategies
3. The AdWords Toolbox
3.1 Account Performance Tools
3.2 Troubleshooting Tools
3.3 AdWords Editor
4. Google Analytics
4.1 Google Analytics Basics
4.2 Google Analytics Reporting
4.3 Google Analytics Goals and Filters
4.4 Driving Improvements with Google Analytics
5. Managing Multiple Accounts
5.1 My Client Center
5.2 Selling AdWords
5.3 The AdWords API
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