Google’s admission came after the European Commission opened a formal investigation into allegations that the company abused its dominance of the internet search market to suppress its rivals.
A spokesman for Google conceded that the search engine “could have been more transparent” about the way in which it ranks other companies in its search results.
Google denied that it deliberately lowered the ranking of its rivals, but said that “there’s always going to be room for improvement”.
In February, The Daily Telegraph disclosed that three small search companies had filed complaints to the Commission. Foundem, a British price comparison site, and ejustice.fr, a French legal search engine, complained that Google had deliberately demoted their websites in Google’s search rankings.
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