I was going through Google Advertising Fundamentals Exam materials on Google AdWords website. It is piece of very helpful information. And presents many solutions to people spending (or rather wasting) their money because of incorrect or not optimized settings in their AdWords campaign.
I will not go though all the details, just to highlight issues like bidding, not necessarily you have to place highest bid to win 1st position, or competitors clicking on your ad to ‘eat’ your budget (what I was talking previously on this blog here), and many other issues which seems only appear because let’s call it ‘human error’ (read lack of knowledge). Not saying you all should be specialist in Google AdWords, but it’s worth it because it might save you a lot of money and bring new crowds of customers…so if you doing something, try to do it as good as you can.
Some random text from Google AdWords handbook – from first chapter.
Relevance
One of the biggest benefits AdWords offers is the ability to precisely target ads to users based on their interest, as well as a number of other factors like location, language, and demographic. The result is that the user sees highly relevant ads, which they are more likely to click on. And because ads on search engines show only in response to a user’s query, the user is also more likely to be further along in the buying cycle, and more likely to be ready to convert.
Return on Investment (ROI)
Online advertising is thoroughly measurable, making it easy to tell whether or not you’re meeting your advertising goals. Every user’s click is tied to a particular ad, keyword, and search query, all of which you can track and decide to improve whenever you like. If you spot a trend, you can create, modify, or delete keywords, ads, and campaign targeting selections within seconds. This allows you to be more responsive and more in control when it comes to improving your ROI.
Reach
Every day, Internet users conduct millions of searches on Google. When you use Google AdWords, you have the opportunity to capture any segment of that broad worldwide audience that’s actively looking for products, services, information, and websites. By giving your products or services a presence during relevant user searches, you’re ensuring that you’re visible in a crucial point in the customer’s buying cycle — when the user is actively searching for what you’re offering.
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Of course, what a great site and informative posts, I will add backlink – bookmark this site? Regards,
Reader.
“Advice is what we ask for when we already know the answer but wish we didn’t” – Erica Jong (1942)