I just realized that I didn’t wrote a word about marketing and commercial use of YouTube. YouTube is quite special and unique, and using it for marketing is different. Of course you can just place ad under the video etc, that is not what I want to talk about. I want to bring to your attention subject of hired people doing video blogging from their homes. So clip looks like amateurs, but in fact they are actors or hired people to present something or do something just to bring publicity and attention. It is one of the form of internet marketing which goes way outside the internet, and it is mixture of TV-TYPE of advertising like big-brother and shows advertising products by showing ordinary people using it in daily basis on TV with something new called SocialMedia. It is all to generate THE BUZZ and get people talking. More interest means more viewers and more hits on the website.
This is one of many examples how Internet Marketing is cooping with all other Media and goes outside the Internet. Brand awareness is what sponsors want to achieve. Similar to social media. It is not generating much of direct sales, but it coding information into you about the brand, and maybe some products. Simple example. Facebook page of Channel, most of the people on the friends list are not target group for their products, but they are talking about it, sharing picture of new designs etc. And on internet it is all just for you, so you can hear about new AXE or D&G ad when you want it … benefits of Internet.
Interesting awesome article, this is really informative. Don’t know what is going on with the picture if I am honest.
This picture is example of one of Internet campaigns, which was spreaded becouse of its controversial “perception”. First it started on Facebook, then it went outside the internet where people where talking about it “..did you see it” etc. So called “buzz”.