Google AdWords Beginner Online PDF
Considering AdWords, or getting started? Learn the basics to get your ads up and running. PDF file based on information from official Google Training materials (http://adwords.google.com/support/aw/bin/static.py?page=guide_toc.cs&path=beginner&id=default) containing:
1. Introduction to AdWords
1.1 Overview of AdWords
1.2 AdWords Policies
1.3 Pricing and Ranking
2. Getting Started with AdWords
2.1 Account Types, Setup and Structure
2.2 Account Navigation
2.3 Account Organization, Keywords and Ad Text
2.4 Using Different Ad Formats
3. Targeting
3.1 Search and Contextual Targeting
3.2 Placement Targeting
3.3 Language and Location Targeting
3.4 Keyword Targeting
3.5 Combining Keywords and Placements
4. Costs and Billing
4.1 Cost Control
4.2 AdWords Billing Cycle
4.3 Payments Outside the U.S.
4.4 AdWords Invoicing
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