Call To Action is a term in Internet Marketing reflecting techniques (wording and image suggestions combined together) used to influance visitors to participate or follow certain desirable action.
Most likely it is button “BUY”, “SIGN UP”, “VIEW”, “TRY” etc.
I found 50 most commong phrases used as “call to action” buttons:
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Closly related to that “call to action” buttons are landing pages. It is simply page which is being displayed when you click on “call to action” buttons.
Amazon and online shops are great example as they are loaded with such buttons. Next example, reagrding its popularity, would be Google AdWords campaings. Those are “sponsored links” on the site of Google search result page (see here). Becouse those are text ads and they including website address, it is more tricky. For instance you can link ad to landing page, it just have to be withing same domain e.g.
will open NOT www.shop.com website, but
http://uk.shop.com/buy%20it%20now/products~NS-1~linkin_id-8019934
As you see there are two cells in this basic version of “getting customer attention” chain. One is the first contact, where text or image is bringing attention, second which comes after clicking on the button. It is impression and general feeling of landing page. For instance if you are online shopping site like amazon, and your landing page would look cheap and unprofessional, if you are recognised brand, people might even think it is some scam website and will not purchase. It is different subject of course with online shops and how people are relating to safety of online transactions. But quality and functionality of landing page applies to all online marketing campaigns.